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Send preinstalled app activity

You can use the Adjust SDK to record activity from apps that came preinstalled on a user’s device. This allows you to collect data from users who didn’t download your app as part of a campaign.

Configuring a default link token lets you attribute all preinstalls to a predefined Adjust link. Adjust records all activity against this token until the attribution source changes.

  1. Create a new campaign link in Campaign Lab.

    https://app.adjust.com/{token}
  2. Copy this token and assign it to the defaultTracker key of your config table.

local adjust = require "plugin.adjust"
adjust.initSdk({
appToken = "YourAppToken",
environment = "SANDBOX",
logLevel = "VERBOSE",
defaultTracker = "abc123"
})
  1. Build and run your app. If you have logging enabled, you should see a message in your log

    Default tracker: 'abc123'.