The reports endpoint enables you to combine data from many services in a single report. Request installs, revenue, ad spend, and SKAdNetwork data divided by day, app, and ad network.
Fetch JSON report
Returns filtered data from the report service in JSON format.
Filters
Filter | Type | Description | Example |
---|---|---|---|
dimensions * | String | Comma-separated values used to group parameters. See the dimensions table below for more information. | dimensions=app,os_name,week,campaign_id_network |
metrics * | String | Comma-separated KPIs. See the metrics table below for more information. | metrics=cost,installs,ecpi_network |
date_period * | String | Start and end dates for the report with 3 supported formats:
|
|
cohort_maturity | String |
| cohort_maturity=immature |
utc_offset | String | The timezone used in the report. | utc_offset=+01:00 |
attribution_type | String | The type of engagement the attribution awards.
| attribution_type=click |
attribution_source | String | Whether in-app activity is assigned to the user’s install source (first ) or divided among the install source and subsequent sources of reattribution (dynamic ). Defaults to dynamic . | attribution_source=first |
reattributed | String | Filter for reattributed users only. Reattribution is when a user who has already installed your app returns to it through a new Adjust-measured source.
| reattributed=false |
iap_revenue_mode | String | The percentage of gross ad revenue returned by the endpoint. Available options are:
| iap_revenue_mode=GROSS_70 |
ad_revenue_sources | String | Comma-separated list of ad revenue sources. | ad_revenue_sources=unknown |
os_names | String | Comma-separated list of operating system names. | os_names=ios,android |
ad_spend_mode | String | Determines the ad spend source applied in calculations. See How ad spend source affects your data for more information.
| ad_spend_mode=network |
sandbox | Boolean | Whether to use sandbox data or production data. Defaults to false . | sandbox=true |
sort | String | Comma-separated list of metrics/dimensions to sort the report by. Use - to order descending. | sort=-clicks,installs |
index | String | Comma-separated list of dimensions used to index the report. | index=network,campaign,adgroup |
format_dates | Boolean | If set to false , all date dimensions are returned in ISO format. | format_dates=false |
period_over_period | String | The period for comparing report data. | period_over_period=previous_week |
currency | String | Currency used for conversion of money related metrics. | currency=USD |
[dimension]__in | String | Comma-separated list of values to filter dimension’s values (exact match) for any dimension. | campaign__in=abc,def |
[dimension]__not_in | String | Comma-separated list of values to filter dimension’s values (exclude exact match) for any dimension | campaign__not_in=abc,def |
[dimension]__contains | String | Substring search in dimension’s values (case insensitive) for any dimension. | campaign__contains=ios |
[dimension]__exclude | String | Excluding substring search in dimension’s values (case insensitive) for any dimension. | campaign__exclude=ios |
[dimension]__starts_with | String | Substring search matching dimensions starting with specified prefix (case insensitive). | campaign__starts_with=ios |
[dimension]__not_starts_with | String | Substring search matching dimensions not starting with specified prefix (case insensitive). | campaign__not_starts_with=ios |
[dimension]__ends_with | String | Substring search matching dimensions ending with specified suffix (case insensitive). | campaign__ends_with=ios |
[dimension]__not_ends_with | String | Substring search matching dimensions not ending with specified suffix (case insensitive). | campaign__not_ends_with=ios |
[metric]__lt | String | ”Less than” filter for metric’s values any metric. | skad_installs__lt=100 |
[metric]__lte | String | ”Less than or equal” filter for metric’s values for any metric. | skad_installs__lte=100 |
[metric]__gt | String | ”Greater than” filter for metric’s values for any metric. | skad_installs__gt=100 |
[metric]__gte | String | ”Greater than or equal” filter for metric’s values for any metric. | skad_installs__gte=100 |
[metric]__eq | String | ”Equal” filter for metric’s values for any metric. | skad_installs__eq=100 |
[metric]__ne | String | ”Not equal” filter for values relating to any metric. | skad_installs__ne=100 |
Dimensions
Dimensions allow a user to break down metrics into groups using one or several parameters. For example, the number of installs by date, country and network.
Dimension | Data type | Description | Example |
---|---|---|---|
hour | Date | Use format_dates=false to return the value in ISO format.YYYY-MM-DDTHH:MM:SS | 2021-05-11T17:00:45 |
day | Date | Use format_dates=false to return the value in ISO format.YYYY-MM-DD | 2021-05-11 |
week | Date | Use format_dates=false to return the value in ISO format.YYYY-MM-DD - YYYY-MM-DD | 2021-05-09 - 2021-05-15 |
month | Date | Use format_dates=false to return the value in ISO format.YYYY-MM | 2021-05 |
year | Date | Use format_dates=false to return the value in ISO format.YYYY | 2021 |
quarter | String | Use format_dates=false to return the value in ISO format.Q<quarter_number> YYYY | Q2 2021 |
os_name | String | Possible values:
| |
device_type | String | Possible values:
| |
app | String | Name of the app. | |
app_token | String | App ID in the Adjust system. | |
store_id | String | Store App ID. | com.random.app |
store_type | String | Store from where the app was installed. | google_play |
currency | String | Currency name. | Euro |
currency_code | String | 3-character value ISO 4217. | EUR |
network | String | The name of the advertising network. | Organic, AppLovin, Facebook Installs, Instagram Installs. |
campaign | String | Link sub-level 1. String value usually contains campaign name and id. | |
campaign_network | String | Campaign name from the network. | |
campaign_id_network | String | Campaign ID from the network. | |
adgroup | String | Link sub-level 2. String value usually contains adgroup name and id. | |
adgroup_network | String | Adgroup name from the network. | |
adgroup_id_network | String | Adgroup ID from the network. | |
source_network | String | Name of the source network. Optional value dependent on the network. | |
source_id_network | String | ID of the source network. | |
creative | String | Link sub-level 3. String value usually contains creative name and id. | |
creative_network | String | Creative name from the network. | |
creative_id_network | String | Creative ID from the network. | |
country | String | Country name. | United States of America |
country_code | String | 2-character value ISO 3166. | US |
region | String | Business region. | APAC |
partner_name | String | Partner’s name in the Adjust system. | AppLovin |
partner_id | String | Partner’s id in the Adjust system. | 34 |
partner | String | The unique slug of the partner. | applovin |
channel | String | A combination of partner_name and network . | |
platform | String | The device operating system/platform. See list of supported platforms below. | android |
Platforms
android
android-tv
bada
blackberry
facebook
fire-tv
ios
linux
macos
server
symbian
webos
windows
windows-phone
Metrics
Metrics are used to assess and compare the performance of campaigns you run and measure with Adjust.
At least 1 metric is required in each request. The most common metrics are:
installs
clicks
impressions
A full list of metrics is available in the Datascape metrics glossary. You can also use the Filters Data endpoint to search for metrics.
Response format
Response codes
This endpoint returns the following responses:
Response | Description | Notes |
---|---|---|
200 | Success | Returns report information |
204 | No content | Returned if the response object is empty |
400 | Bad request | Returned if your request is malformed or contains unsupported parameters |
401 | Unauthorized | Returned if your credentials are incorrect or absent |
403 | Forbidden | Returned if you try to access information you don’t have permission to view |
429 | Too many requests | Returned if you exceed 50 simultaneous requests |
503 | Service unavailable | Returned if the server can’t be reached |
504 | Gateway timeout | Returned if the query takes too long to return a response |