StoreKit Ad Network (SKAdNetwork) is Apple’s attribution framework for app install and reinstall attribution. The SKAdNetwork workflow goes like this:
- Apple gathers attribution information and notifies the relevant ad network.
- The network sends a postback with this information to Adjust.
- Adjust displays SKAdNetwork data in Datascape.
Disable SKAdNetwork communication
Your config object contains a boolean
isSKAdNetworkHandlingActive
property that controls this behavior. You can disable SKAdNetwork communication by calling the disableSkanAttribution
method.
Update conversion values
Conversion values are a mechanism used to measure user behavior in SKAdNetwork. You can map 64 conditions to values from 0
through 63
and send this integer value to SKAdNetwork on user install. This gives you insight into how your users interact with your app in the first few days.
If you manage your conversion values with Adjust, the servers update this value in the SDK. You can also update this value by using the updateSkanConversionValue
method. It accepts the following arguments:
Argument | Data type | Description |
---|---|---|
conversionValue | number | Your conversion value. Must be between 0 and 63 . |
coarseValue | string (SKAdNetwork.CoarseConversionValue ) | The coarse conversion value. This value is used if your app doesn’t have sufficient installs to reach the privacy threshold.
|
lockWindow | boolean | Whether to send the postback before the conversion window ends. Use true to tell the system to send the postback without waiting for the end of the conversion window. Defaults to false . |
Listen for changes to conversion values
If you use Adjust to manage conversion values, the Adjust’s servers send conversion value updates to the SDK. You can set up a delegate function to listen for these changes using the setSkanUpdatedCallback
method. Pass your function as an argument.
Example
This example shows how to log the following when the conversion value updates:
- A message confirming the conversion value update
- The new conversion value
Set up direct install postbacks
You can configure your app to send a copy of winning SKAdNetwork callbacks to Adjust. This enables you to use SKAdNetwork information in your analytics.
To set up direct install postbacks, you need to add the Adjust callback URL to your Info.plist
file:
- Select Info.plist in the Project navigator in Xcode.
- Select the Add button beside a key in the property list editor and press
Return
. - Enter
NSAdvertisingAttributionReportEndpoint
as the key name. - Set the Type to String in the pop up menu.
- Enter the address
https://adjust-skadnetwork.com
.