StoreKit Ad Network (SKAdNetwork) is Apple’s attribution framework for app install and reinstall attribution. The SKAdNetwork workflow goes like this:
- Apple gathers attribution information and notifies the relevant ad network.
- The network sends a postback with this information to Adjust.
- Adjust displays SKAdNetwork data in Datascape and Data Canvas.
Disable SKAdNetwork communication
The Adjust SDK communicates with SKAdNetwork by default on v4.23.0 and above. The SDK registers for SKAdNetwork attribution upon initialization.
Your config object contains a boolean isSKAdNetworkHandlingActive
property that controls this behavior. You can disable SKAdNetwork communication by calling the deactivateSKAdNetworkHandling
method with no argument.
Update conversion values
Conversion values are a mechanism used to track user behavior in SKAdNetwork. You can map 64 conditions to values from 0 through 63 and send this integer value to SKAdNetwork on user install. This gives you insight into how your users interact with your app in the first few days.
If you manage your conversion values with Adjust, the servers update this value in the SDK. You can also update this value by using the updateConversionValue
method. This method wraps Apple’s updateConversionValue
method. It accepts an integer argument representing your updated conversion value.
Example
This example shows how to update a conversion value to 10
in response to a user triggering an event.
Listen for changes to conversion values
If you use Adjust to manage conversion values, the Adjust’s servers send conversion value updates to the SDK. You can set up a callback function to listen for these changes using the setConversionValueUpdatedCallback
method. Pass your function as an argument.
Example
This example shows how to log the following when the conversion value updates:
- A message confirming the conversion value update
- The new conversion value