StoreKit Ad Network (SKAdNetwork) is Apple’s attribution framework for app install and reinstall attribution. The SKAdNetwork workflow goes like this:
- Apple gathers attribution information and notifies the relevant ad network.
- The network sends a postback with this information to Adjust.
- Adjust displays SKAdNetwork data in Datascape.
Disable SKAdNetwork communication
The Adjust SDK communicates with SKAdNetwork by default on v4.23.0 and above. The SDK registers for SKAdNetwork attribution upon initialization.
Your config object contains a boolean isSKAdNetworkHandlingActive
property that controls this behavior. You can disable SKAdNetwork communication by calling the deactivateSKAdNetworkHandling
method with no argument.
Update conversion values
Conversion values are a mechanism used to measure user behavior in SKAdNetwork. You can map 64 conditions to values from 0 through 63 and send this integer value to SKAdNetwork on user install. This gives you insight into how your users interact with your app in the first few days.
If you manage your conversion values with Adjust, the servers update this value in the SDK. You can also update this value by using the updateConversionValue
method. This method wraps Apple’s updateConversionValue
method. It accepts an int
argument representing your updated conversion value.
Example
This example shows how to update a conversion value to 10
in response to a user triggering an event.
Listen for changes to conversion values
If you use Adjust to manage conversion values, the Adjust’s servers send conversion value updates to the SDK. You can set up a delegate function to listen for these changes using the setConversionValueUpdatedDelegate
method. Pass your function as an argument.
Example
This example shows how to log the following when the conversion value updates:
- A message confirming the conversion value update
- The new conversion value
SKAdNetwork 4.0 callbacks
SKAdNetwork 4.0 postbacks contain some additional information to give advertisers more insight into their users. When Adjust’s servers update conversion values, this additional information is sent in a payload. You can access this information with the setSkad4ConversionValueUpdatedDelegate
callback method.
Arguments | Data type | Description |
---|---|---|
fineValue | NSNumber | The conversion value sent by Adjust’s servers |
coarseValue | NSString | The coarse conversion value. This value is used if your app doesn’t have sufficient installs to reach the privacy threshold.
Apple sends none whenever none of the conditions that are set for low, medium, and high were met. |
lockWindow | NSNumber | Whether to send the postback before the conversion window ends. 1 indicates the postback will be sent before the conversion window ends.Defaults to 0 in SKAdNetwork 4.0 postbacks and nil in older SKAdNetwork versions |
Example
This example shows how to log the the fine conversion value, the coarse conversion value, and whether the SKAdNetwork postback is set to send before the conversion window ends.
Set up direct install postbacks
You can configure your app to send a copy of winning SKAdNetwork callbacks to Adjust. This enables you to use SKAdNetwork information in your analytics.
To set up direct install postbacks, you need to add the Adjust callback URL to your Info.plist
file:
- Select Info.plist in the Project navigator in Xcode.
- Select the Add button beside a key in the property list editor and press
Return
. - Enter
NSAdvertisingAttributionReportEndpoint
as the key name. - Set the Type to String in the pop up menu.
- Enter the address
https://adjust-skadnetwork.com
.