Google On-device Conversion Measurement

With Google On-device Conversion Measurement (ODM), you can attribute ads served on Google iOS apps to corresponding app installs in a way that enhances measurement accuracy while preserving user privacy. This approach ensures that neither the individual user, the device, nor the app is identifiable by you or Google.

To enable this integration in the Adjust SDK, simply add the Adjust ODM plugin to your app.

Add the following lines into your Podfile, alongside the existing Adjust pod dependency::

pod 'Adjust/AdjustGoogleOdm'
pod 'GoogleAdsOnDeviceConversion', '2.0.0'

If you are using the Firebase Analytics 11.14.0 and newer, you do not need to add the GoogleAdsOnDeviceConversion dependency manually, as it is automatically included in your app.

Use the following steps:

Select File —> Add Package Dependencies
In the box that appears, enter the SDK’s GitHub address: https://github.com/adjust/ios_sdk
Select the version of the Adjust SDK you want to use in the Version dropdown. Check the releases page for the latest version.
Add AdjustGoogleOdm to you desired target.

Capturing app launch time

One of the most critical factors for accurate attribution using On-device Conversion Measurement is capturing the app launch time as precisely as possible. The Adjust SDK handles this automatically during its initialization process. Therefore, it is essential to call the initSdk method as early as possible in your app’s launch sequence — ideally within the application:didFinishLaunchingWithOptions: method of your app delegate.

If you need to delay the start of the Adjust SDK, it is still strongly recommended to invoke the initSdk method promptly and use the First Session Delay feature to coordinate the actual start of the SDK with your app’s logic.