Set up SKAdNetwork and conversion values

StoreKit Ad Network (SKAdNetwork) is Apple’s attribution framework for app install and reinstall attribution. The SKAdNetwork workflow goes like this:

1. Apple gathers attribution information and notifies the relevant ad network.
2. The network sends a postback with this information to Adjust.
3. Adjust displays SKAdNetwork data in Datascape.

Update conversion values

updateConversionValue(conversionValue: number): void

Conversion values are a mechanism used to track user behavior in SKAdNetwork. You can map 64 conditions to values from 0 through 63 and send this integer value to SKAdNetwork on user install. This gives you insight into how your users interact with your app in the first few days.

If you manage your conversion values with Adjust, the servers update this value in the SDK. You can also update this value by using the updateConversionValue method. This method wraps Apple’s updateConversionValue method. It accepts an integer argument representing your updated conversion value.

Adjust.updateConversionValue(6);